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About

A small, senior team shipping software that earns its keep.

AI Flow Smarty was founded in 2021 on a single idea: most agencies sell capacity. We sell outcomes. Four years and 240+ shipped products later, that's still the only thing we measure ourselves on.

Principles

The four rules every engagement runs on.

Posted in every project room, every status doc, every SOW.

Senior or no one

Every engineer, designer, and PM on your account has shipped to production for at least seven years. We do not staff with juniors and we don't pad teams.

Boring infrastructure for risky problems

We pick the dullest framework that solves the problem. The interesting parts of your product should be the bits that compound — not the bits that break at 2am.

Follow-the-sun by default

Four offices, one playbook. Every account has a primary lead in your timezone and a reviewer 8 hours behind them. Your inbox never goes 24 hours without a thoughtful answer.

Procurement-ready

MSA, DPA, BAA, SOC 2 letter, vendor questionnaire — we have the paper ready in week one. Your security team can move at the speed of your sponsor.

Proof, not promises

Numbers our clients put in their board decks.

Every metric below is attributable, third-party audited, and aggregated from the last 36 months of client engagements.

240+
Products shipped

Across 4 continents since 2021

$48M
Client revenue lifted

Attributable, third-party audited

11d
Median time to launch

From kickoff to public release

98%
Client retention

Year over year, last three years

Timeline

Four years, four offices, one playbook.

  1. 2021

    Founded in San Francisco by two early Stripe and Atlassian engineers.

  2. 2022

    Opened London office; first Fortune 500 retainer signed.

  3. 2023

    Shipped 80+ production AI systems; SOC 2 Type II achieved.

  4. 2024

    Berlin and Sydney offices opened; HIPAA scope added.

  5. 2025

    240+ products live, 98% client retention, ISO 27001 in progress.

Leadership

Operators who have been in your seat.

Every leader at AI Flow Smarty has shipped, scaled, or sold a product before they joined. That's the only credential we hire for.

Alina Foster

Founder & CEO

San Francisco

Idris Mahmood

Founder & CTO

London

Maya Reinhardt

Head of Design

Berlin

Cassia Lim

Head of Delivery

Sydney

Owen Park

Head of AI Strategy

San Francisco

Sara Wessel

Head of Security

Berlin

Ready when you are

Get a fixed-fee proposal in 48 hours.

Tell us about the problem. Within two business days you'll get a scoped SOW, a delivery date we'll commit to, and the senior names who'll work on it. No procurement gauntlet.

  • 48 hoursFrom intro call to signed SOW
  • 11 daysMedian time to public launch
  • 0 lock-inCode lives in your repos, your cloud
  • 5% creditFor every day we miss our delivery date